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Metaverse vogue entails Scandinavia! Copenhagen Fashion Week, the premier vogue event in Scandinavia, has partnered with luxurious cell sort recreation Drest to spice up its programming with digital elements. Starting Monday, August eighth and dealing through Saturday, August twelfth, followers of Copenhagen Fashion Week can sort avatars and create streetwear outfits in Drest through a sequence of daily in-game challenges. Proper right here’s what you’ll be capable of rely on from CFV 2023!
TL;DR:
- Copenhagen Fashion Week collaborates with Drest for metaverse vogue challenges.
- Drest raised $19.1 million to find Web3 potential with luxurious producers.
- Drest plans to introduce new metaverse choices and customizable avatars.
Copenhagen Fashion Week: Metaverse Fashion Madness Hits 2023 Peak!
The collaboration objectives to grab the vitality of Copenhagen Fashion Week, from runway reveals to avenue sort. It’s going to highlight Nordic producers like Ganni, Keep, Cecilie Bahnsen, and likewise Stine Goya. It objectives to try this by integrating mannequin storytelling and customised digital backdrops that features iconic Danish landmarks.
“In latest occasions, Copenhagen Fashion Week has established itself as one of many energetic and creative showcases internationally.” says Lucy Yeomans, founder and CEO of Drest. “It was a superb different for us to allow our viewers to seek out these purpose-driven Nordic producers. Our mannequin companions definitely worth the creative execution in Drest and the reality that gaming allows them to obtain a wider, highly-engaged viewers.” she gives.
Each Drest downside requires players to sort a model avatar with precise luxurious producers spherical a specific momentary or precise world event. As quickly as completed, the group votes on the final word look. Furthermore, players can earn digital wearables or purchase them.
Drest Leads The New Frontier For Fashion’s Digital Future
Whereas not presently Web3 enabled, Drest’s collaborations with luxurious producers show the potential for gaming in retail. This moreover consists of driving purchaser acquisition and engagement. Drest is transferring nearer to Web3, though. In June, the company raised $19.1 million, bringing its full funding to $38.2 million. The funds will help an “superior and metaverse-enabled” mannequin of Drest with new social choices and customizable avatars.
Drest plans to achieve progress through its developer ecosystem, promoting, and strategic revenue streams. Moreover it’s exploring additional Web3 life-style video video games. Ultimate 12 months, Drest partnered with Oetker Assortment luxurious lodges to utilize iconic properties as backdrops for in-game vogue challenges. This March, Le Bristol moreover launched its first NFT assortment, displaying how Drest provides an on-ramp to Web3 for luxurious producers.
