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PUMA returns to the web3 scene with a phygital NFT drop in partnership with Jay-Z’s label Roc Nation to rejoice the fiftieth Anniversary of Hip-Hop. Study on to go looking out out further about these NFC-powered sneakers.
TL;DR
- PUMA and Roc Nation partnered with Respected to launch the RS-XL Mixtape assortment, celebrating the fiftieth Anniversary of Hip-Hop.
- The gathering choices bodily sneakers with an NFC-powered chip contained within the left sneaker’s tongue, linking to a singular NFT.
- NFT holders can entry distinctive web3 experiences, along with behind-the-scenes content material materials, unreleased tracks, a hip-hop historic previous documentary, and likewise future drops.
![image of PUMA x Roc Nation sneakers near a record player](https://moonbagtimes.com/wp-content/uploads/2023/07/PUMA-and-Roc-Nation-Revolutionize-Sneaker-Culture.png)
PUMA x Roc Nation: What’s the New Drop All About?
As we converse, PUMA and Roc Nation partnered with the phygital product agency Respected to launch an distinctive drop: the RS-XL Mixtape assortment.
In essence, this assortment has bodily sneakers in three colors. The alternatives are nicknamed ‘Cassette Tape,’ ‘Playlist,’ and ‘Disc.’ Each pair of sneakers carries Respected’s LGT Tag. That’s principally an NFC-powered chip that Respected created for the enterprise. The distinctive tag is on the inside of the left sneaker’s tongue.
Each digital chip is linked to a singular NFT. Holders can use these collectibles to entry web3 experiences, along with:
- Behind-the-scenes content material materials from the Roc Nation studios;
- 14 unreleased tracks from excessive Roc Nation artists;
- An distinctive documentary on hip-hop historic previous;
- Entry to future drops and related content material materials.
The merchandise might be discovered on the Legitimate platform for $130 per piece. Proper right here’s a quick check out the sneaker’s design:
![image of a PUMA NFT phygital sneaker](https://moonbagtimes.com/wp-content/uploads/2023/07/PUMA-and-Roc-Nation-Revolutionize-Sneaker-Culture.jpg)
Normal, this collaboration objectives to rejoice fifty years of hip-hop and its evolution – which has moreover reached the web3 home.
“Respected was created with the concept the way in which ahead for blockchain implies that we don’t wish to say blockchain the least bit. That notion has been wholly manifested on this partnership with PUMA and Roc Nation. Principally, the patrons who buy these sneakers may have entry to distinctive, curated, and immersive digital content material materials experiences with out even fascinated with what’s occurring behind the scenes,” acknowledged Calvin Chan, Founder and CEO of Respected.
Actually, PUMA moreover boasts experience throughout the NFT home. The long-lasting mannequin debuted its first drop in early 2022 together with Manchester Metropolis. Surprisingly, PUMA has launched web3 experiences and phygital NFTs too. So, this may be simply the beginning!